We invite you to partner with us for the 2027 Gate 2 Plate Challenge—Western Australia’s first and leading commercially focused ‘paddock to plate’ beef challenge.

The Gate 2 Plate Challenge is a unique competition open to cattle producers across Western Australia. The Challenge is 100% commercially focused, assessing cattle against objective traits that directly influence profitability, productivity and efficiency throughout the beef supply chain.

By providing producers with meaningful benchmarking data, the Gate 2 Plate Challenge enables participants to identify opportunities for improvement, make informed breeding and management decisions, and ultimately enhance their bottom line.

Throughout the competition period, the Gate 2 Plate Challenge hosts a number of associated events and industry activities, with sponsors encouraged to participate and engage with producers and industry stakeholders. These events are highly regarded within the Western Australian beef industry and generate significant interest and participation.

Partnering with the Gate 2 Plate Challenge provides sponsors with valuable opportunities to connect directly with cattle producers, build industry relationships, showcase their brand and demonstrate their commitment to the future of the Western Australian beef industry.

We would welcome the opportunity to discuss how your organisation could be involved in the 2027 Gate 2 Plate Challenge and develop a partnership that delivers value for both your business and the wider beef industry.